Real Madrid opens first Girona-area store in La Jonquera
Real Madrid now has an official shop in the Girona area. The club opened the new outlet on Friday, 2 October, at the Gran Jonquera shopping centre in La Jonquera.
It is the first Real Madrid store in the Girona demarcation, the term used locally for the province of Girona. It is also the fourth official Real Madrid shop in Catalonia.
The store sells the team's official kits along with a wide range of club merchandise.
A second big club at the same centre
The opening comes only a few months after FC Barcelona launched its own official store at Gran Jonquera. That shop opened in April.
This means the shopping centre now hosts official stores from the two biggest clubs in Spanish football. Fans of either side can buy their club's shirts and souvenirs under the same roof.
Where the store is
La Jonquera is a town in the Alt Empordà, the northernmost county on the Costa Brava. It sits on the border with France, at the main road crossing between Catalonia and the French side of the Pyrenees.
Gran Jonquera is a large shopping centre in the town. With the new Real Madrid outlet, it adds another branded sports store to its range of shops.
For readers in Empuriabrava and Castelló d'Empúries, La Jonquera is within the same county. Until now, Real Madrid supporters living in the Girona area had no official club store nearby. The closest options were the club's other outlets elsewhere in Catalonia.
What is on sale
According to the information released at the opening, the shop focuses on two main areas:
- The official Real Madrid team kits
- A broad selection of club merchandise
No further details about the size of the shop, its opening hours or the number of staff were included in the announcement.
Real Madrid in Catalonia
The new shop takes Real Madrid's count of official stores in Catalonia to four. The Gran Jonquera outlet is the only one in the Girona demarcation.
The club's decision to open a store in a region that is widely associated with FC Barcelona is notable. Both clubs have supporters across Spain, and Catalonia is no exception.
With two official club shops now in place at Gran Jonquera, the centre has positioned itself as a destination for football fans from both camps.
A short timeline
- April 2026: FC Barcelona opens its official store at Gran Jonquera.
- 2 October 2026: Real Madrid opens its official store at the same shopping centre. It is the club's first in the Girona demarcation and fourth in Catalonia.
Why It Matters
For many readers, this is a small piece of retail news. But it says something about how the Alt Empordà's shopping landscape is changing.
The arrival of two major football brands at Gran Jonquera within a few months suggests the centre is betting on big-name, branded stores to draw visitors. Football merchandise has a wide appeal, and having both clubs in one place gives shoppers a clear reason to make the trip. For residents of Empuriabrava and Castelló d'Empúries, this means official kits from either club can now be bought within the county rather than further afield.
It also fits into a wider debate about retail in the area. Large shopping centres and well-known brands compete for the same customers as independent shops in town centres. Local councils have been trying to support smaller businesses, for example with schemes such as the Figueres shop vouchers, and with planning measures like the proposal to keep a minimum distance between some city centre shops in Figueres. Branded stores in out-of-town centres are part of the same picture.
Several things are worth watching. It is worth watching whether the two club stores draw more visitors to Gran Jonquera, including shoppers from across the French border. It will also be interesting to see whether other sports brands or clubs follow the same path and choose La Jonquera for their first presence in the Girona area. Finally, the opening could prompt further discussion about the balance between shopping centres and traditional high streets in the Alt Empordà.